About SuperCircle & Thousand Fell
Thousand Fell launched in 2019 with a line of sustainably sourced and recyclable sneakers, creating a closed loop system where buyers return shoes to be recycled and receive a discount on their next pair. Born out of their D2C model, Thousand Fell launched SuperCircle — a tech platform and reverse logistics system which links retail with the waste management industry to close the loop and eliminate post-consumer clothing waste. The platform makes integration and customer adoption seamless and easy, empowering brands to stand up brand-owned recycling take back programs.
SuperCircle & Thousand Fell envision a world where nothing is ever thrown away — and closing the loop creates value.
Why Now
The U.S. casual footwear market is $20B and growing. With 62% of Gen Z consumers saying they prefer to buy sustainable brands, Thousand Fell meets the trifecta of price, quality and convenience for these sustainability-minded consumers. Their platform presents a significant opportunity for major brands and retailers to rethink their approach to sustainability.
