Chloe and Stuart

are powering the circular economy.

About SuperCircle & Thousand Fell

Thousand Fell launched in 2019 with a line of sustainably sourced and recyclable sneakers, creating a closed loop system where buyers return shoes to be recycled and receive a discount on their next pair. Born out of their D2C model, Thousand Fell launched SuperCircle — a tech platform and reverse logistics system which links retail with the waste management industry to close the loop and eliminate post-consumer clothing waste. The platform makes integration and customer adoption seamless and easy, empowering brands to stand up brand-owned recycling take back programs.

SuperCircle & Thousand Fell envision a world where nothing is ever thrown away — and closing the loop creates value.

Why Now

The U.S. casual footwear market is $20B and growing. With 62% of Gen Z consumers saying they prefer to buy sustainable brands, Thousand Fell meets the trifecta of price, quality and convenience for these sustainability-minded consumers. Their platform presents a significant opportunity for major brands and retailers to rethink their approach to sustainability.

Image from BBG Ventures site

Chloe Songer


Chloe Songer is the co-founder of Thousand Fell. Her previous experience spans Vogue, Alexander Wang Group, and Gap Inc., in both their Retail Management Program and Women’s Global Merchandising. Chloe was a Princeton in Asia Fellow in Wuhan, CN and holds a BA in Economics and Chinese Language from Duke University.

Image from BBG Ventures site

Stuart Ahlum


Stuart Ahlum is the co-founder of Thousand Fell. He comes from an entrepreneurial background with more than five years of experience running footwear start-ups and leading business strategy and operations. Stuart spent three years living and working in Asia, where he gained a deep understanding of footwear supply chain and manufacturing. He holds a degree in Philosophy from Princeton University.

SuperCircle & Thousand Fell in the news
Startup brands like the shoe company Thousand Fell are bringing circular economics to the fashion industry
Read more
Reformation partners with SuperCircle to enable fiber-to-fiber recycling
Read more
My Favorite Minimal White Sneakers Are Fully Recyclable
Read more
Green Queen
New York startup Thousand Fell creates world's first 100% recyclable sneaker
Read more