Alyson and Josephine

are helping people quit smoking and vaping.

Fund III

About Blip

Blip is on a mission to attract and assist people in their journey to quit smoking and vaping, by making it less scary and giving them a support system. Blip takes FDA approved products, classified as NRTs (Nicotine Replacement Therapy), and creates an appealing brand for young adult smokers and vapers today.

Why Now

Tobacco use is the leading cause of preventable disease, disability, and death in the United States. Vaping among teenagers has skyrocketed, with many unaware that the products contain nicotine. 17% of adults 18-29 vape – more than 1 in 5 teenagers. Blip is addressing this growing problem with a smoking cessation brand that combines nicotine replacement therapies (NRTs) to address physical withdrawal, and community support for the mental and emotional elements of addiction – all with a brand voice that turns vaping coolness on its head.

Image from BBG Ventures site

Alyson Lord

Co-Founder & President

Alyson Lord, Blip's co-founder and President, has over a decade of experience in the beauty, wellness and CPG space at Coty, Inc., Mecca Cosmetica and most recently as the Director of Brand Partnerships at IPSY/Beauty For All Industries. Alyson advised a portfolio of over 120 beauty brands to develop internal and external plans focused on buying, merchandising, product development, social and digital marketing.

Image from BBG Ventures site

Josephine Lee

Co-Founder & Creative Director

Josephine Lee, better known as Princess Gollum, has spent her career expressing herself through different forms of digital art and other worldly makeup looks. Josephine has established herself in the fashion and beauty industry as a creative, artist, and model. Josephine pushes beauty standards and breaks boundaries, and while doing so has accumulated over 165k followers on Instagram, capturing the hearts of people from all walks of life.

Blip in the news
Fast Company
Juul got young people addicted to nicotine—this startup wants to help them quit
Read more