The next generation of breakout companies will solve problems for the 99%.
Today’s consumer is intersectional, more conscious, multi-generational, and often underserved. It makes sense to invest in founders who intuitively understand her – because they've experienced the same broken systems and challenges. These founders have a natural competitive advantage - which means we do too.
We look for companies that drive systems change, build 10X better consumer solutions, or address new buying behaviors across some of the biggest categories of consumer spending that are ripe for reinvention:
- Health and Wellbeing
- Future of Education and Work
- Climate Friendly Products and Platforms
- Overlooked and Emerging Consumers
In particular, we seek out companies making large-scale behavior change possible by improving access, enhancing affordability, or reducing friction in the consumer experience.
A new generation of change starts here. No introduction necessary.
If you have an idea that matches our investment thesis and guidelines, please say hello.