is building the first streaming service by and for the bilingual Hispanic population.

Fund III

About Canela.TV

Canela is a free AVOD and streaming service built and curated for the US Hispanic population, with over 9,000 hours of content from 80+ content providers and a daily 30 minute news show. Launched in 2020, Canela has already rolled out on Roku, Samsung +, Apple TV, and is adding distribution partners and channels at a rapid pace.

Why Now

Latinos are almost one-fifth of the U.S. population but streaming services have mostly overlooked them, with no platforms focused on bilingual content and streaming leaders burying spanish language programming where it’s difficult to find. Canela is addressing this unmet need by providing relevant programming that viewers love without subscription fees.

Image from BBG Ventures site

Isabel Rafferty Zavala

Founder & CEO

Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a leading digital media tech company that connects brands with multicultural audiences. Before launching Canela, Rafferty founded Mobvious Media to reach diverse audiences through mobile advertising. Under her leadership, Mobvious became the second largest Hispanic-focused ad network according to Comscore and was acquired by PRISA Group in 2017.

Canela.TV in the news
Startup streamer Canela.TV launches newscast aimed at U.S. Latino cord-cutters
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Finally! A bilingual streaming service with culturally relevant content for Hispanics and Latinx
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Yahoo! Finance
How Canela.TV, the streaming service for Hispanics, was born
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