Julia and Kassidee

are helping employees navigate caregiving.

About Grayce

Grayce is a technology-enabled platform for aging and elder care. The company sells into employers as a benefit, providing employees who are supporting a vulnerable relative with expert guidance, personalized content, and vetted resources ranging from finance and legal planning, to living situations and household help.

Why Now

Caregiver absenteeism costs the US economy $25.2B in lost productivity, with 1 in 6 Americans helping care for an elderly or disabled family member. 10M caregivers aged 50+ lose ~$3 trillion in wages, pensions, retirement funds, and benefits. Grayce was created to support this population, with resources and recommendations across the range of challenges that caregivers face.

Image from BBG Ventures site

Julia Cohen Sebastien

Co-Founder & CEO

Julia is the co-founder and CEO of Grayce. After building a career in health and wellbeing, as SVP of Strategy and Operations at Aetna, an advisor to healthcare and tech startups, and a Project Leader at BCG, she launched Grayce to guide families through their care journeys.

Image from BBG Ventures site

Kassidee Kipp


Kassidee co-founded Grayce after many years helping build early-stage companies, most recently as Product Manager at Bloomspot. She had the honor of taking care of her mother, Gayle, for many years and is inspired to share Grayce to help others do the same.