Norby is Hubspot for the creator economy, simplifying a creator’s tech stack and giving them a top-down view of their community. While many of the big social platforms have begun adding monetization tools for creators, the one thing they won’t do is help creators manage followers off their platforms. Norby operates in the gap between what the platforms will build and what creators need. Their customer is typically working across 5 or more platforms and faces the challenge of delivering a consistent brand. Norby aggregates data around the consumer, not the platform, so creators can follow their audience, segment them, then use those insights to drive conversion and strengthen connections with their community.
More than 50M people identify as creators, a trend the pandemic has only accelerated. With 37% of surveyed adults expressing more interest in working for themselves post pandemic; and over 50% of surveyed kids saying they want to become an online creator, it’s clear that this is a high-growth market. Creators today are looking beyond sponsorship to premium content, merchandise, books/ebooks, podcasts, and newsletters, along with services such as fan engagement, coaching, consulting, and speaking engagements. Norby is growing with them, enabling them to cross-promote and diversify their presence across many channels to minimize platform risk.