Brian, Anna, and Jake

are enabling people and communities to grow sustainable, healthy food.

About Planted

Planted uses design and technology to empower individuals, families and communities to grow their own food and live healthier lives. Their subscription service, Planted Food, will deliver seeds and containers, along with app-based content and community. Canopy by Planted is their growing environment: a smart greenhouse, paired with a starter kit and setup service to make it easy and rewarding to grow region-specific produce in your backyard or community lot.

Why Now

We’ve been tracking the growing interest in sustainable, healthy food; the desire for experiences linked to purpose; and the growth of food activism -- three COVID-accelerated trends that are expected to continue. Today, 1 in 3 American households grow food in their backyards and when asked where they get information, no app or site reaches even 10% of the market. Planted can fill that gap.

Founders
Image from BBG Ventures site

Brian Shaw

Co-Founder

Brian has a track record of driving growth and innovation for digital consumer businesses, with a depth of experience in business design, digital strategy, e-commerce management, consumer marketing, and finance. He previously held leadership roles at Christie’s and Gilt.com; was a consultant at McKinsey & Co.; consulted for Faherty Brand during a period of significant expansion; and began his career in the investment banking division at Morgna Stanley. Brian’s care for the environment and the food we eat stems from his early years living in the Ojai Valley and more recently from growing food and cooking with his young daughters.

Image from BBG Ventures site

Anna Schiller

Co-Founder

Anna has spent the last 10 years working in media, technology, product development and corporate venture for early-stage startups and large fortune 500s. Prior to Planted, Anna worked for JetBlue Airways where she developed a track record of building and launching new products for JetBlue’s 36M customers before joining their venture arm on the operating side. She holds a certification from the Institute for Integrative Nutrition, a BA from University of California Berkeley and an MBA From Columbia Business School. Anna’s passion for backyard farming started 5 years ago when she recognized the immense impact nutritionally dense, local food can have on health.

Image from BBG Ventures site

Jake Matatyaou

Co-Founder

Jake believes in the power of design to improve the quality of everyday life. Working at the intersection of architecture and technology, he approaches the world with empathy, curiosity, and creativity. Jake teaches architecture studio and design theory at UCLA’s Department of Architecture and Urban Design. He received a Ph.D. from the Department of Political Science at Northwestern University, an M.Arch from Columbia University Graduate School of Architecture, Planning, and Preservation, and a B.A. in Economics and Political Science from the University of California, Los Angeles. When unplugged from his devices, Jake loves to surf, bang on drums, go fast on his mountain bike, and spend time with family while connecting with nature.