is revolutionizing the Black Hair market.

About RadSwan

Radswan is an influencer-led beauty brand transforming the design, sourcing, and sale of natural black hair extensions, wigs, and clip-ins -- and the first to create a customer-centric ecommerce experience for high-quality synthetic hair products at an accessible price point.

Why Now

The RadSwan demographic spends a total of $12B annually on haircare, 6 times more than average. The hair market alone is ~$7 billion, 53% of which is synthetic hair. While almost two-thirds of black women wear protective styles, they own only 1% of black hair businesses. Radswan is the first modern hair brand developed by and for the black female consumer, delivering trusted content and high-quality products on a friction-free commerce platform.

Image from BBG Ventures site

Freddie Harrel

Founder & CEO

Frédérique (Freddie) Harrel is a London-based fashion blogger and host of the confidence workshops SHE Unleashed. She worked for ASOS as a personal stylist until 2015. In 2017, she launched her own brand of ethical afro hair extensions formerly called Big Hair No Care, now known as RadSwan.

RadSwan in the news
Glamour UK
Freddie Harrel just launched a super cool Afro hair extensions brand
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Business of Fashion
Building the Glossier of the Black hair market
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Freddie Harrel on hair care as a holistic practice, and launching her game-changing beauty brand
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