Radswan is an influencer-led beauty brand transforming the design, sourcing, and sale of natural black hair extensions, wigs, and clip-ins -- and the first to create a customer-centric ecommerce experience for high-quality synthetic hair products at an accessible price point.
The RadSwan demographic spends a total of $12B annually on haircare, 6 times more than average. The hair market alone is ~$7 billion, 53% of which is synthetic hair. While almost two-thirds of black women wear protective styles, they own only 1% of black hair businesses. Radswan is the first modern hair brand developed by and for the black female consumer, delivering trusted content and high-quality products on a friction-free commerce platform.